The New Makeup Line
“Beauty is in our DNA. It’s who we are, from putting henna on our hands as little girls to applying coconut oil to our hair after a day spent swimming in the Arabian Gulf,” Sultan Al Essa shares with “These rituals were part of our daily lives so naturally we graduated to other beauty treatments. When it came to K7L, I wanted to create products as powerful as we are.” The result? A lineup of humidity-defying eyeliners, long-lasting mascaras, and heat-resistant concealers made with the Middle Eastern climate and woman in mind.
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